AI isn't just changing how marketers work — it's changing how brands get discovered. Generative Engine Optimisation (GEO) is the practice of optimising your content to be selected, cited, and surfaced inside AI-generated answers on platforms like ChatGPT, Perplexity, and Google AI Overviews. This guide breaks down how GEO differs from traditional SEO, how AI engines decide what gets seen, and the four-part framework brands need to build AI visibility — starting today.

AI agents handled 3.3B marketing interactions in 2025. Learn what they actually do, where they fail, and how Indian marketers are leading adoption in 2026.

Generative AI delivers 47% higher CTR and 29% lower CPA. Explore proven use cases, measure ROI, and navigate risks with real 2026 marketing examples.