Designing Inclusivity with Purpose
How Contenu transformed Mr n Mr’s digital presence into an inclusive, expressive, and conversion-driven experience for India’s first premium gay matchmaking platform.
The Challenge
Mr n Mr’s original single-page website lacked structure, personality, and brand depth. The minimal layout limited storytelling and engagement, leading to stagnant registrations (~50). The goal was to create a welcoming, intuitive, and scalable platform that captured the brand’s essence — a safe, sophisticated space for gay men to connect.
Introduced a
multi-page architecture with dedicated sections for matchmaking, events, and community.
Our Approach
Developed an inclusive design language — colour-rich, confident, and universally approachable.
Revamped content to blend warmth with clarity, reflecting authentic LGBTQIA+ storytelling.
Enhanced performance and navigation for smoother flow and higher conversions.
Event Page Engagement
Metrics
Registrations
Conversion Quality
The Results (8 Months)
Before
~50
Baseline
Low
After
200+
4× Higher
High
Growth
+300%
+400%
Improved UX
The Transformation
Before
Single-page layout
Minimal brand personality
Fragmented user flow
Low engagement & registrations
After
Multi-page, inclusive design
Vibrant brand identity
Intuitive navigation & structured CTAs
300% organic growth in members
Contenu’s Web Design Framework
Our structured design approach ensures that every project performs visually, emotionally, and strategically — turning digital platforms into powerful brand experiences.
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Discover & Positioning
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Content Architecture
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Design Language Development
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Full Build & Testing
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Launch & Performance Optimisation